![]() ![]() Cordell has created numerous TV ads in Canada, the U.S. He continues to receive awards for his innovative animations.Īnd England for clients such as Energy, Mines and Resources Canada Benylin Nike Chili's Restaurant and Bell Canada. The bulk of my commercial opportunity came after I completed my first short film The Cat Came Back. Since then, and as a direct result of the success of that film, I have worked on over a hundred commercials. In that span of time, I have shifted from traditional ink and paint on cel over to the computer. The last two or three TV ads that I did were achieved using the updated version of Toon Boom Studio V2. These spots are an animated Coke campaign made through the production company Productions Pascal Blais in Montreal for the French Canadian market. The concept is a group of five very graphically designed teenagers created in the Flash look, who take advantage of lifes opportunities. We have approximately a five week production schedule, so we needed a program that would achieve what we needed quickly. In all, I have directed about seven spots using Toon Boom Studio V2. For the first one we started with USAnimation, but for the quality that we needed to achieve, we switched over to Toon Boom because of the speed and cost advantage. We also chose to go with Toon Boom because it was so incredibly intuitive to learn and use. The projects have gone quite smoothly, especially as V2 seems to be much more stable than V1. Prior to that, we were using Toon Boom Studio V1 on about five of the Coke projects. The reason we continued with it was the flexibility and speed of use of the program as we only had about a week to a week and a half to put together the elements of each 30 second TV spot. The thing that I really like about TBS V2 is the top and side view windows that allow an animation director, whose formative years were spent creating animation in the traditional cel-paint and camera method, to approach the animation in a very logical and visual way. ![]() Much like moving people around on a stage. One distinct advantage is the way Toon Boom Studio V2 handles the line of any imported line-art. The line is controllable to the degree that we just couldn't get using Flash. There is a particular look to the line that when we first used Toon Boom Studio V2 and the agency creative team saw it, their reaction was, "Yeah, that's what we were after!" You are able to create a thick and thin aspect to the line the line can go thicker when it joins to another line, and thin out when it runs uninterrupted. ![]()
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